JAKE FABBRI CEDRIC SAVARESE KRISTI GUZMAN VICE PRESIDENT, MARKETING, FONTEVA CEO, FORMASSEMBLY SALESFORCE MVP Innovation is a core value at Fonteva. Our founders As a CEO, I am ultimately responsible for making the strategy TRAILBLAZER COMMUNITY > have talked about it from day one. At every all- decisions and setting the visions for the company, but it also TWITTER> hands meeting, our founders discuss invention, takes the efforts and the contributions of everyone in the Kristi is a self-proclaimed #SFNerd. and the idea of creating something new that drives organization to surface issues and opportunities we can use to She is a Salesforce MVP, with value for our customers. We have a system in drive innovation. We reach out to our customers when we have multiple Salesforce administrator and place where you have access to the CTO who can something that we want to share. developer certifications. She has also listen to your ideas and prioritize and plan hours spoken at multiple Salesforce events, dedicated to innovation. including Dreamforce. HENRY EVANS VP OF CHANNEL SALES, PHONEBURNER ERIK SEVERINGHAUS PhoneBurner strives to be very customer-centric. We engage Listen to Kristi’s interview with CHIEF STRATEGY OFFICER, SPRINGCM with our clients. We listen to their needs and ask how we Cedric Savarese to learn more Because we’re an open platform, innovation doesn’t can improve their sales process. These conversations drive about FormAssemby and all have to be done by our engineering or product innovation. We’re also avid users of our own software, so we’re its approach to innovation. teams, talented though they may be. We can always looking for opportunities to improve and expand. incorporate more and more of the innovation that’s happening out in the ecosystem, and we can use that to drive our platform forward. 12