BOB DeSANTIS JAKE FABBRI VINCENT CABRAL COO, CONGA VICE PRESIDENT, MARKETING, FONTEVA VP PRODUCT, NINTEX I was lucky to attend the largest technology event We use an idea board in the same inspiration that, Salesforce is always pushing the limits. Years ago, in the world: Dreamforce. That’s a very important say, Salesforce does for our customers. But our it was mobile; from there, it’s Lightning, this new part of how I keep in touch with what’s happening. staff uses that same idea board for our products. experience for the end user. This year, it’s AI. I keep I spend my time with the new and innovative When we consider things from our product in touch with Salesforce, because they’re on the technology companies. They’re solving problems initiatives, we focus on where we want to go for edge of helping businesses improve how they’re that the bigger players may be missing. that individual user. Is this going to make their life doing work today. better, easier, and so on? TAKEAWAY Stay up to date with technology trends from a variety of sources, including trade and national publications, events, and your customers. 6