IMPORTANCE OF INTEGRATION Why is integration Andrew Leigh, Jitterbit important for everybody, At this point in time in the market, there are over 150,000 including customers SaaS applications available to customers. SaaS applications and partners? are available in every sector and every segment of the IT market. We have gotten to a place where the applications are extremely plentiful. How you connect those applications? That is what will determine your strategic advantage in the digital marketplace going forward. Markus Zirn, Workato Simply put, any business using software today should be integrating data and automating workflows. An employee’s decisions and productivity depend on writing and reading information from multiple software sources. Studies show that context-switching kills productivity. If employees are forced to waste time jumping between apps, not only do you increase the possibility of errors and forgotten tasks, you can kill their day-to-day productivity. Overall, customers make and save more money and work faster if their data and apps are integrated with each other. 5