INTRODUCTION CONTENTS Consumers and businesses alike are in the midst Introduction 2 of the Fourth Industrial Revolution. This blurring of Opportunity for Integration boundaries between the physical, digital, and biological in an Open Ecosystem 3 worlds is contributing to amazing advances in artificial intelligence, the Internet of Things, and many other Meet the Experts 4 technologies, creating products and services that are Importance of Integration 5 fast becoming indispensable to modern life. It is paving Conquering Challenges 7 the way for unprecedented changes in the way we live, communicate, interact, and connect. Make it Sticky 9 Conclusion 11 The Fourth Industrial Revolution is radically disrupting almost every business sector, changing what is possible, and with it, transforming consumers’ expectations. Because of this, connectivity — and specifically, integration — is top-of-mind for everyone in the ecosystem. 2