Partner Co-Marketing Program Product Catalog
Partner Co-Marketing Program Product Catalog Salesforce Partner Co-Marketing Program Product Catalog
Table of Contents Showcase Your Product 3 –5 Promote AppExchange Listing 6–12 Increase Solution Awareness 13–17 Extras 18–21 Table of Contents Partner Co-Marketing Program Product Catalog
Proud 2020 Content Marketing 60-Second Awards Finalist for “Short-Form Video Series” and Winner for Solution Video “Best Short-Form Video or Video Series as Part of a Solve a common customer challenge Content Marketing Program” in four simple steps — all in 60 seconds. Add a paid media campaign to expand your marketing reach and amplify your partnership with Salesforce. Historical Metrics Note: Metrics are a guide, not a guarantee. Details We have optimized our paid Apply for one per quarter, media campaign with the pick one listing. goal of increased tra昀케c to Available to both your listing. ISV and consulting partners. Localization and paid media Starting from extension o昀昀erings are also $5K Learn more available. Video Showcase Your Product 3
Industry Product Demo Video (Available for Demand Gen) Highlight one of your target industries with a three-minute co-branded demo video. Generate top-of-funnel contacts when you get the Demand Gen bundle. Historical Metrics Note: Metrics are a guide, not a guarantee. Details 100+ Apply for one per quarter, pick one listing. opt-in contacts (for Demand Gen promotion). Available to both ISV and consulting partners. Localization and paid media Starting from extension o昀昀erings are also $9K Learn more available. Video Showcase Your Product 4
Product Demo Video Showcase your solution with a co-branded one-minute, 20-second demo video. Generate top-of-funnel contacts when you get the Demand Gen bundle. Common Ways to Use It Details • Add to AppExchange listing as a CTA for Apply for one per quarter, the “Watch Demo” button pick one listing. • Share with your sales team Available to both ISV and • Add to your website consulting partners. Localization and paid media Starting from extension o昀昀erings are also $5K Learn more available. Video Showcase Your Product 5
Category or Subcategory Promotion Showcase your listing in the sponsored section of the Explore tab. Promote by category or subcategory — now known as “Business Need” — for an entire quarter. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated For ISVs only. 20% average lift in listing tra昀케c. $5K Learn more Sponsored Promote AppExchange Listing 6
Consultants Page Promotion Show off your listing in the sponsored section on the consultants page for an entire quarter. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated For consulting % partners only. 80 Apply for one per listing. average lift in listing tra昀케c. $5K Learn more Sponsored Promote AppExchange Listing 7
Homepage Promotion Spotlight your listing for a month in the “Sponsored Solutions” section of the AppExchange homepage. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated You can now apply more than one per quarter for 30% each listing. increase in Available to both listing tra昀케c. ISV and consulting partners. $10K Learn more Sponsored Promote AppExchange Listing 8
Industry Promotion Showcase your listing in the sponsored section of one industry filter within the Explore tab for an entire quarter. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated For ISVs only. 30% increase in listing tra昀케c. $5K Learn more Sponsored Promote AppExchange Listing 9
Paid Media — Display Reach your key personas and drive traffic to your listing through a targeted display banner ad campaign. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated Apply for one per quarter, 90% pick one listing. increase in Available to both ISV and consulting partners. listing tra昀케c. $15K Learn more Sponsored Promote AppExchange Listing 10
Paid Media — Social Reach your key personas and drive traffic to your listing through a targeted social feed image ad campaign. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Estimated Apply for one per quarter, 90% pick one listing. Available to both increase in ISV and consulting partners. listing tra昀케c. $15K Learn more Sponsored Promote AppExchange Listing 11
Sponsored Search Result Rise to the top of AppExchange’s search results by sponsoring five keywords. Historical Metrics Note: Metrics are a guide, not a guarantee. Details 1,000+ For ISVs only. total unique searches. Apply for one per quarter, pick one listing. $7.5K Learn more Sponsored Promote AppExchange Listing 12
Customer Story (Available for Demand Gen) Highlight a joint customer success story in an eye-catching co-branded digital asset. Add a paid media campaign to generate top-of-funnel contacts with the Demand Gen bundle. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Apply for one per quarter, 100+ pick one listing. opt-in contacts (for Demand Available to both Gen promotion). ISV and consulting partners. Localization and paid media Starting from extension o昀昀erings are also available. $3K Learn more Content Increase Solution Awareness 13
Customer Testimonial Video Let your customer do the talking by highlighting the impact of your solution on their business in this co-branded, interview-style video. Add a paid media campaign to expand your marketing reach and amplify your partnerhsip with Salesforce. Historical Metrics Note: Metrics are a guide, not a guarantee. Details We have optimized our paid Apply for 1 per quarter, media campaign with the pick 1 listing. goal of increased tra昀케c to Available to both your listing. ISV and consulting partners. Localization and paid media Starting from extension o昀昀erings are also $7.5K Learn more available. Video Increase Solution Awareness 14
Industry Webinar for Demand Gen Showcase your thought leadership in your industry of choice through a 30-minute interview-style “fireside chat” webinar. Anticipated Metrics Note: Metrics are a guide, not a guarantee. Details Industries o昀昀ered: Apply for one per quarter, 100 • Consumer Goods pick one listing. webinar registration contacts • Financial Services Available to both ISV and shared with partner. • Healthcare and life sciences consulting partners. • Manufacturing • Retail $14K Learn more Video Increase Solution Awareness 15
Industry E-Book (Available for Demand Gen) Tell the story of how your solution helps solve industry- and role-specific challenges with a customized PDF featuring a hypothetical use-case scenario. Add a paid media campaign that generates top-of-funnel contacts with the Demand Gen bundle promotion. Historical Metrics Note: Metrics are a guide, not a guarantee. Details Apply for one per quarter, 100+ pick one listing. opt-in contacts Available to both (for Demand Gen promotion). ISV and consulting partners. Localization and paid media Starting from extension o昀昀erings are also $4K Learn more available. Content Increase Solution Awareness 16
Trailhead Modules for Salesforce Prospects and Customers Educate your target audience and highlight a thought-leadership topic alongside your product information through two custom Trailhead modules. Anticipated Metrics Note: Metrics are a guide, not a guarantee. Details For Summit and Crest ISV 4,000 partners only. badge completions. $40K Learn more Content Increase Solution Awareness 17
Digital Asset Localization Maximize your reach by translating and localizing a co-marketing digital asset into another language. Details Must have purchased the Languages o昀昀ered: • German • Spanish promotion in English in a • Italian • Other languages previous quarter. Original • Japanese may be available asset creation date cannot be • Portuguese upon request older than two years. Available to both ISV and consulting partners. $2.5K Learn more Content Extras 18
Video Asset Localization Maximize your reach by translating and localizing a co-marketing video asset into another language. Details Note: Metrics are a guide, not a guarantee. Details Languages o昀昀ered: Must have purchased the • German • Spanish promotion in English in a • Italian • Other languages previous quarter. Original • Japanese may be available asset creation date cannot be • Portuguese upon request older than two years. Available to both ISV and consulting partners. $5K Learn more Video Extras 19
Paid Media Extension — Video Maximize the reach of select co-marketing video promotions through a targeted paid media campaign on AppExchange.com Details You must have previously purchased the promotion during a previous quarter, and the original asset creation date must not exceed two years. $5K Learn more Video Extras 20
Paid Media Extension — Demand Gen Maximize the reach of select co-marketing promotions through a targeted paid media campaign using content syndication to generate top-of-funnel contacts. Details You must have previously purchased the promotion during a previous quarter, and the original asset creation date must not exceed two years. $6K Learn more Demand Gen Extras 21
