AI Content Chat (Beta) logo

• Win Stories: Use this time to rank your biggest wins with top brand names. Do you have client speakers identified at these companies? Spread the word within Salesforce by submitting a win story now. The most effective stories focus on a joint sale, a competitive win, high ACV, multiproduct solutions, and a quote from a Salesforce AE. • Org62 Chatter Group: If you have one, refresh your Org62 Chatter group. Make sure that key members of your company and your Salesforce team have joined. Use the navigation panels to upload/update new content and socialize it out to the channel. And begin crafting more ways to use Chatter to facilitate effective communications. • AMP Promotions: Use the Partner Solution Showcase to present customer-centric demos geared toward Salesforce solution engineers, take part in a SE Demo Jam, or join in a discussion on the “Partners You Should Know” podcast to highlight joint work between a Salesforce AE and your AE. TRAIN FOR THE FUTURE Leverage Trailhead Don’t forget to link your Trailhead and Partner Community accounts to ensure all your badges are recognized. Encourage your employees to explore these trails: • Cultivate Philanthropy at Work: Learn about the global platform that transforms how companies and their employees donate, volunteer, and engage with causes. • Trailblazer Community Groups: See how the Trailblazer Community helps you learn from, connect with, and get inspired by our customers. • Grow Your Business as an AppExchange Partner: Manage your business and help your customers thrive with your AppExchange products. Give Back to Your Communities As Marc Benioff recently wrote, “This moment reminds us that we’re all connected like never before.” On behalf of the Salesforce AppExchange team, we want to share a volunteer opportunity with Meals on Wheels outlined in a recent blog post by Woodson Martin, “We’re Here for You. A Message from AppExchange.” Please join us if you can. 6

AppExchange Business Playbook - Page 7 AppExchange Business Playbook Page 6 Page 8