PARDOT For those of you interested in leveraging the power of email for marketing, you may have heard of the tool, Pardot. Pardot is a powerful standalone marketing automation tool that seamlessly integrates into the Salesforce platform. By using Pardot and Salesforce together, marketers can automatically create and assign qualified new leads in Salesforce. For more information and questions on using Pardot, we encourage you to collaborate with our Partner Marketing group in the community.