Contents WELCOME TO THE EMEA ISV INDUSTRY BOOKLET FOR BANKING 01. Banking ISVs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–5 93% of CIOs and IT Leaders say that in order to compete, they need 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 6–19 improvements in customer experience and customer facing technology.* Sales ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 To achieve this, initiatives to improve system integration and security are Service ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 considered vital. Marketing ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 AppExchange applications speed up and ease integration as they are built on Employee Engagement ISVs . . . . . . . . . . . . . . . . . . 18 the same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 03. IT Infrastructure ISVs . . . . . . . . . . . . . . . . . . . . . 20–24 customer view and therefore drive seamless customer experiences. Backup ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 The AppExchange further aligns with CIO priorities by providing industry-specific DevOps ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 applications that further enable digital transformation in their sector. Security ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Usage and Adoption ISVs . . . . . . . . . . . . . . . . . . . . 24 In the aftermath of the Coronavirus pandemic, financial services institutions face major challenges as they work to manage their risk while promoting financial 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 wellbeing and building trusted relationships with their customers. In order to thrive in the new normal, institutions are turning to best-in-class tech solutions to future-proof their companies and build sustained success. The AppExchange has over 7,000 apps and certified consultants. This booklet highlights some of the ISV solutions in banking that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales EMEA & APAC Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide