Contents WELCOME TO THE EMEA ISV INDUSTRY BOOKLET FOR CONSUMER PACKAGED GOODS 01. Consumer Packaged Goods ISVs . . . . . . . . . . . . . 3–6 93% of CIOs and IT Leaders say that in order to compete, they need 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 7–20 improvements in customer experience and customer facing technology.* Sales ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 To achieve this, initiatives to improve system integration and security are Service ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 considered vital. Marketing ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 AppExchange applications speed up and ease integration as they are built on the Employee Engagement ISVs . . . . . . . . . . . . . . . . . . .19 same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 customer 03. IT Infrastructure ISVs . . . . . . . . . . . . . . . . . . . . . 21–25 view and therefore drive seamless customer experiences. Backup ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 The AppExchange further aligns with CIO priorities by providing industry-specific DevOps ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 applications that further enable digital transformation in their sector. Security ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Usage and Adoption ISVs . . . . . . . . . . . . . . . . . . . . 25 The consumer packaged goods industry has seen a move towards integrated, omni-channel experiences in order to better engage and connect consumers 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 and retailers, and create a more flexible, sustainable supply chain. To achieve this, consumer goods companies are turning to innovative digital solutions to help unlock agility and create deeper relationships across the value chain, while delivering more relevant products and experiences. The AppExchange has over 7,000 apps and certified consultants. This booklet highlights some of the ISV solutions in consumer packaged goods that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales EMEA & APAC Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide