Consumer Packaged Goods

EMEA ISV Industry Booklet Consumer Packaged Goods

Contents WELCOME TO THE EMEA ISV INDUSTRY BOOKLET FOR CONSUMER PACKAGED GOODS 01. Consumer Packaged Goods ISVs . . . . . . . . . . . . . 3–6 93% of CIOs and IT Leaders say that in order to compete, they need 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . .7–17 improvements in customer experience and customer facing technology.* To achieve this, initiatives to improve system integration and security are 03. Success ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18–22 considered vital. AppExchange applications speed up and ease integration as they are built on the 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 customer view and therefore drive seamless customer experiences. The AppExchange further aligns with CIO priorities by providing industry-specific applications that further enable digital transformation in their sector. The consumer packaged goods industry has seen a move towards integrated, omni-channel experiences in order to better engage and connect consumers and retailers, and create a more flexible, sustainable supply chain. To achieve this, consumer goods companies are turning to innovative digital solutions to help unlock agility and create deeper relationships across the value chain, while delivering more relevant products and experiences. The AppExchange has over 4,600 solutions across industries and business processes. This booklet highlights the ISV solutions in consumer packaged goods that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales APAC & EMEA Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide

Consumer Packaged Goods ISV 360 EMEA ISV Industry Booklet — Consumer Packaged Goods 3

CONSUMER PACKAGED GOODS s INDUSTRY ISV ISVs that have a strong, proven use case within a specific industry Aforza provides a suite of mobile and cloud based applications that are built for CPGToolBox harnesses the Salesforce platform, the world’s leading customer the consumer goods industry. Our products offer a complete end-to-end solution and account management tool, to help consumer goods companies achieve that enhances the way you do business through embedded artificial intelligence, profitable revenue growth through trade spend effectiveness. CPGToolBox big data analytics, and machine learning. Aforza has significant pricing functions provides trade promotion solutions that increase trade spend efficiency, optimise and can perform offline order capture. Aforza is designed to work with and support promotion strategies, increase account manager productivity, streamline deduction Salesforce Consumer Goods Cloud. reconciliation, and leverage the value of data to achieve a rapid ROI. Learn More > Learn More > Axsy Retail Execution Mobile App is 100% Salesforce-native and is powered by Customertimes (CT) provides native Salesforce mobile and cloud solutions that help Salesforce Consumer Goods Cloud standard objects. It is offline-first and cross medical and commercial reps to better engage with stakeholders. Designed for life platform and works in any network condition, on any iOS/Android/Windows sciences companies and consumer health use cases, our applications streamline 10 device. The app is easily extendable and supports Salesforce’s no-code processes and empower teams with standard and custom objects, contract lifecycle customisation tools such as Mobile Flow, plus it is further extended by Axsy’s own management (CLM), remote detailing, retail execution and order tracking to suite of Salesforce-native customisation tools and solutions. dramatically boost efficiency and increase their bottom line. Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 4

Save 50% of time spent on customer data and launch campaigns 20% faster. ICIX delivers value chain transparency through the automation of data collection, DESelect offers intuitive drag-and-drop segmentation, deduplication, and scoring collaboration with partners, and data analysis for risk, compliance, and ESG models for Salesforce Marketing Cloud. Enable your marketers to get the most out of programs to enhance stakeholder engagement for any business. This offers solutions their data, with ease. for sourcing, supply chain, sustainability and corporate social responsibility, finance and investor relations, and marketing and communications. Learn More > Learn More > Fielo is loyalty and incentive automation made simple. Our Salesforce-native loyalty and incentives clouds allow organisations of all sizes to modernise their programs Many enterprise businesses struggle to serve consumers effectively across multiple and bring the flexibility, power and cost advantages of digital to their critical communication channels due to IT challenges. Our CPaaS platform, IMIconnect, loyalty and incentive programs. Leading Salesforce customers rely on Fielo to integrates with existing business systems to orchestrate customer communication create and manage their channel incentives, customer loyalty, and employee journeys across 10+ communication channels in a low-code, serverless environment. incentive programs. We enable businesses to deliver seamless end-to-end customer experiences whilst Learn More > reducing costs and improving efficiencies through automation. Learn More > Opti-Time for Salesforce is a Geoconcept field sales management application. 100% integrated within the Sales Cloud environment, our engine has a reputation for efficiency and performance thanks to its high degree of integration, its ability to take into account numerous business constraints and to handle large volumes of data in record time. Our solution enables salespeople to access a powerful geo-optimisation platform, balancing portfolio, route optimisation and geo-planning of sales appointments. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 5

inRiver is designed to deliver revenue-driving product information for every customer Pitcher is an award-winning Super App (iOS, Android & Win) with consumer grade, touch point. Over 1,500 brands across 21 countries rely on inRiver to build enduring mobile, offline user experience covering a full day-in-a-life of a sales representative. customer relationships. We turn product data chaos into accurate, managed, fast- Empowered by Consumer Goods Cloud and/or any other Salesforce Cloud, users moving product information. With inRiver, you know what product content makes an can go beyond perfect store execution to become store advisors and are enabled to impact, in order to win on the digital shelf and increase selling days. recommend orders (optionally enhanced with offline CPQ pricing engine). Learn More > Learn More > Proof offers a suite of Salesforce applications for marketing optimisation, with “Where is my order?” and “How do I return this?”, are common inquiries for retailers. planning, campaign management, marketing finance and analytics capabilities. Zenkraft brings real-time shipping data into Salesforce, so that customers get a Proof’s ISV apps provide MarketingGPS functionality that helps marketing leaders 360-degree view of order status, customers receive beautiful tracking emails and understand and visualise the impact of marketing on business in their quest to you can easily email return labels to shoppers. Save time and create better customer analyse, improve and communicate ROI and effectiveness. experiences with Zenkraft. Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 6

Horizontal ISV wheel sales service employee engagement marketing EMEA ISV Industry Booklet — Consumer Packaged Goods 77

Horizontal ISVs ISVs that have a proven use case across multiple industries and business units Sales Conga helps Salesforce customers maximise their CRM investment. As the leader Automate and connect the entire agreement process with DocuSign. DocuSign in digital document transformation, Conga transforms the documents, contracts, Agreement Cloud for Salesforce helps businesses connect and automate how they and processes that businesses use daily by leveraging the data within Salesforce. prepare, sign, act on, and manage agreements — all integrated with Salesforce. With Conga empowers companies to create, negotiate, execute, and manage one of their DocuSign, organisations can do business faster with less risk, lower costs, and better most critical business assets: documents, so they can focus on driving business and experiences for customers, partners, and employees. revenue faster. Learn More > Learn More > Dun & Bradstreet is the global leader in commercial data. We provide native data Docomotion makes it easier to automatically generate documents on Salesforce, management capabilities to the Salesforce ecosystem which ensures that clients drastically improving both your business efficiency and your workday. Easily set up have confidence in the information held on their accounts, leads and contacts. Our one-click actions - no code required - to generate any type of document from any solutions are easy to deploy, prevent duplication and keep key information updated. type of data, or use Salesforce’s inherent automation tools such as Visual Flow. We enable more accurate reporting, increased sales productivity and greater user adoption. Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 88

Fonteva enables membership organisations to modernise their technology platform Unleash the power of content without leaving Salesforce. Seismic’s leading sales to navigate today’s fast-changing environment, better serve members, and achieve enablement solution delivers personalised content at scale right from the Salesforce current and future goals. Fonteva is a full enterprise software solution used by over platform. Over 700 enterprises, including IBM, Allianz, and American Express, rely 300 associations around the world to bring member communities together and drive on Seismic’s solution to support field and inside sales teams, helping to improve data-informed decision making. sales efficiency, increase Salesforce engagement, and close bigger deals faster. Learn More > Learn More > Recently recognised as a top 10 fastest growing technology company in Deloitte’s Showpad is the most complete and flexible sales enablement platform, relied Fast 50 Awards, Introhive helps organisations realise the full value of their on by marketing and sales teams to prepare sellers, engage buyers and optimise relationships and under-utilised data. By ensuring adoption at all levels of Salesforce performance through insights. Providing a single user experience, our solution implementation, Introhive ensures users fully embrace CRM and keeps data clean makes it easy to discover and share the right content, deliver training and coaching, and accurate, thus increasing ROI and pipeline growth. and maximise seller productivity. Learn More > Learn More > Make mobile calls count, with the only operator-agnostic, network-grade solution that provides organisations with a 360-degree view of business communications SmartCOMM™ for Salesforce is the industry-leading enterprise document without compromising on privacy. Capture, log, record, transcribe and integrate your generation platform specifically designed to meet today’s complex customer needs. employees’ cellular business communications with Salesforce, HVS, AI-based BI and SmartCOMM helps enterprises deliver personalised, interactive communications other systems. via customers’ preferred channels. Designed for the business user, SmartCOMM Learn More > simplifies and standardises communications processes leading to improved internal efficiency, increased ROI and better customer experience. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 9

SMS-Magic are leaders in conversational messaging for service providers Xactly is leading the way in sales performance management delivering planning, (health, education, staffing, finance and more), helping them generate more execution, and optimisation to ambitious and complex sales organisations. We help leads (bulk sends), qualify more leads and service more customers (automate sales orgs change and adapt to optimal sales capacity, territories, comp plans, and communication) on messaging channels like SMS, Whatsapp and Facebook payment structures. Sales representatives get visibility, managers find clarity, and all Messenger among others. leaders across finance, accounting, and your go-to-market org see a return. Learn More > Learn More > Upland Altify helps revenue teams connect to customer’s goals, buying processes and desired outcomes. Our Customer Revenue Optimisation (CRO) applications are 100% Salesforce native, and help align the revenue teams generate value and grow revenue. Altify applications provide the strategy, methodology, and technology to ensure you win opportunities that matter, grow revenue in key accounts and build repeatable winning sales processes. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 1010

service Built entirely on the Salesforce platform, Cadalys Service Management is a 100% Cognism enables customers to generate new prospect data and update existing native IT Service Management (ITSM) application that delivers out-of-the-box IT records natively within Salesforce. Our customers love how Cognism saves Infrastructure Library (ITIL) workflows, providing a unified service and support them time building new audiences and how we keep bounce rates low, improve experience for employees, customers and partners. Cadalys Service Management segmentation of leads and improve the accuracy of reports by instilling trust in the works seamlessly with Salesforce Service Cloud for fast configuration, ease-of-use, CRM data. and flexibility without the expense and burden of relying on other platforms or software. Learn More > Learn More > Coveo enables enterprises to thrive in the experience age, through delivering unique experiences that are relevant, unified, and valuable. The Coveo Experience Every company runs projects, for research and development marketing, customer Intelligence Platform uses AI, intelligent search and recommendation technologies onboarding, customer success, IT and much more. Cloud Coach is the only to personalise millions of digital experiences. Coveo delivers solutions for commerce enterprise class project management solution built on Salesforce. Cloud Coach and service built on the coveo experience intelligence platform for enterprises in supports both waterfall and agile project methodologies so there is no business we high tech, manufacturing and financial services. can’t help provide value to! Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 11

The Medallia Experience Cloud is a customer experience platform, which brings Odigo delivers cloud contact centre solutions to enterprise customers in over 80 together the best capabilities for collecting voice-of-customer feedback and signals, countries worldwide. As a leader in Natural Language Processing, Odigo helps analysing the results and bringing insights to employees for customer-centric action. businesses to automate the qualification of customer calls and manage interactions With the Medallia Sales & Service Experience integration application, this outside-in with their customers. As a Service Cloud Voice Telephony Partner, Odigo drives view of the customer can be unified with Salesforce data to ensure that employees personalised customer interactions across any channel, combining data-driven are aligned with customers, drive higher customer loyalty, and improve design with Einstein AI. business outcomes. Learn More > Learn More > Complete the true 360° view of your customers by connecting, managing, and Natterbox delivers global cloud telephony, 100% embedded in Salesforce. analysing customer reviews and questions with nearly 50 integrations including: Natterbox empowers businesses to use live CRM data to deliver personalised Amazon, Google My Business, Google Play Store, Apple App Store, Ocado, Trustpilot, phone journeys, with high call quality, around the globe. Natterbox enables you to Bazaarvoice, PowerReviews and Yotpo. Reputation Studio aggregates reviews into a increase efficiency, improve productivity and enhance the customer experience. single dashboard, enabling direct engagement and unlocking AI-powered Plus, Natterbox Freedom offers a transformative interface with the ability to work customer insights. wherever you want, from any device you want. Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 12

Live video support with AR and AI for customers, technicians, and providers. Escalate Vonage Contact Centre for Salesforce is the 100% native global business cloud any conversation to a video call, so your team sees what your customer, technician, telephony system for the world’s leading CRM platform. The highest rated voice or patient sees. Remotely diagnose and guide to fast problem resolution. SightCall solution (over 730 five-star reviews) on the AppExchange, it enables personalised customers cross many industries including manufacturing, telco, insurance client relationships at enterprise scale, super-charges agent productivity from white and utilities. glove to high volume support, and provides artificial conversation intelligence (AI) to enhance every touch point on every interaction. Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 13

Marketing Bynder is the leader among cloud-based digital asset management, workflow and Movable Ink powered campaigns auto-generate 1:1 personalised content at scale, brand management platforms because of the preference among clients for its easy- live at the moment of engagement. Marketers can leverage first and third-party to-navigate user interface and enterprise-grade feature set. Bynder has grown rapidly data sources to power these campaigns across email, web, and mobile, based on in EMEA and AMER with customers including Shell, Philips, Tommy Hilfiger, Forever the creative and brand standards previously defined. This ensures every customer 21, Irving Oil, and Sally Beauty. communication contains relevant, personalised, and accurate content that compels users to act. Learn More > Learn More > CoreMedia Content Cloud. Be Iconic. Leverage powerful, easy omnichannel content creation, digital asset management and multi-experience orchestration by optilyz enables companies to run more customer-centric, sustainable, and integrating CoreMedia Content Cloud DXP with Salesforce B2C Commerce, B2B profitable direct mail campaigns. The tool is easily activated within the Salesforce Commerce, and Marketing Cloud. Move at the speed of culture and create iconic Marketing Cloud and used by hundreds of companies across Europe. It empowers experiences across channels and devices. marketers to integrate letters, postcards, and self-mailers into their cross-channel customer journeys. Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 14

Phrasee is an AI-powered SaaS platform that revolutionises customer experiences The Sitecore and Salesforce partnership brings together Sitecore’s leadership in through Brand Language Optimisation. The Phrasee platform brings together content and digital experience management and Salesforce’s leading capabilities in artificial intelligence and computational linguistics, as the only tool of its kind, to segmentation and campaign management. The partnership is centered around two generate, optimise, automate, and analyse language in real-time. Joint customers important tenets of unified data and faster time to market. The by-product results of Phrasee and Salesforce can deploy on-brand language at scale, driving significant in the ability to truly personalise, optimise, and speak to customers at a 1:1 level campaign performance uplift, with minimal operational effort. through content, campaigns, and customer relationships. Learn More > Learn More > SalesWings is the “B2B Studio” for Salesforce Marketing Cloud, helping companies to Vudoo enables you to create interactive experiences within video content. generate leads for sales teams. Flexible lead website tracking, no-code lead scoring Personalised interactions drive engagement, uncovering insights that enhance and sales reporting for Sales Cloud, all ensure that the best leads are engaged with the use of Marketing Cloud, and generate business outcomes. Retail is a leader in timely and effectively. adopting our technology, with use cases including shoppable video, commerce, Learn More > ‘choose your own adventure’ and training. Learn More > Wunderkind, formerly BounceX, is an expert at helping eComm leaders win customers by creating true 1:1 experiences for currently anonymous traffic across devices. With Salesforce, customers are scaling list growth +4-6x through best- in-class email capture strategy, and matching site visitors to CRM, increasing abandonment email revenue +6x. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 15

employee engagement Bullhorn for Salesforce is a comprehensive recruitment application built on the m|ployee is a solution for the staffing and professional service industry on the force.com platform supporting the sales, recruiting, and operational processes Salesforce platform. You can implement m|ployee as a stand-alone solution or as an within staffing agencies. Used by some of the largest agencies in the world, Bullhorn add-on to one of the Salesforce Clouds. Manage candidates, time, contracts, finance accelerates the adoption and usage of the core Salesforce services including Sales and talent all in one place. One single point of truth and 100% control of time and Cloud, Marketing Cloud, and others. resources. Your flows, your processes, your business. Learn More > Learn More > HR2day is the HR and payroll cloud solution for today and tomorrow. The vision is Sage People provides an end-to-end HR solution on the Salesforce platform. Sage to help organisations optimise their HR and payroll processes by using HR2days — a Intacct is the world’s largest global pure-play financial management provider, with 100% native Salesforce cloud application. HR2day is available for the Dutch market excellent integration into Salesforce. Both products have five-star AppExchange and focuses on 250+ employee organisations. The functional scope covers HR reviews. Sage Intacct and People help finance and HR professionals manage administration, self service, talent management, payroll, leave, sickleave, expenses insights to help their organisations analyse, strategise, and anticipate. They integrate and HR analytics. processes and procedures, delivering strong ROI. Learn More > Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 16

SalesTrip is an expense management and travel booking system on Salesforce. Do HR, talent, engagement, performance, people analytics, and payroll are high on the your employees waste time switching between Salesforce, travel booking sites and business agenda and, for Salesforce customers, XCD offers the only single solution. your expense system just to visit customers? SalesTrip combines this. As a business, With three-quarters of UK organisations predicted to increase their HR tech budget does it take days to reconcile these employee travel costs against specific customers, this year, the market potential is huge. So if they say HR, payroll or people software, projects and sales opportunities? SalesTrip automates this. Better manage and justify think XCD. expense spend with SalesTrip. Learn More > Learn More > Sirenum powers the world’s dynamic workforce. The world’s leading employers transform their business operations by relying on Sirenum to streamline the management of their hourly workers. Our cloud-based software enables management to save valuable time in scheduling shifts, managing compliance, monitoring staff, and processing payroll, while increasing gross profit for temporary staffing agencies struggling with the evolving demands of the rapidly emerging dynamic workforce. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 17

success ISV 360 backup usage and adoption security devops EMEA ISV Industry Booklet — Consumer Packaged Goods 1818

success ISVs ISVs that enhance Salesforce, speed up deployments, reduce risk, and increase usage and adoption backup For large organisations that leverage Salesforce as a mission-critical application, GRAX is the leading Data Value Platform for Salesforce. With GRAX, customers Odaseva delivers enterprise-class data governance, providing data protection can own & access their Salesforce history - backup & archive data into their AWS or (backup, ultra-high availability, governor limits AI), data privacy (GDPR, CCPA) and Azure cloud. In addition, GRAX enables customers to pipe their data for dataOps data ops (Salesforce DX Extensions). Odaseva’s data governance platform is trusted easily - data warehouses/lakes, data mastering, and reporting (Tableau, QuickSight, by 10+ million Salesforce Enterprise users from industry-leading companies such as PowerBI, & others). Schneider Electric, Heineken and Robert Half. Learn More > Learn More > OwnBackup believes no company operating in the cloud should ever lose data. With the Salesforce Data Recovery Service being retired, companies running Salesforce need to protect against accidental data loss and corruption from human, technical or operational errors. 2,000 customers across most segments and industries trust OwnBackup’s decades long expertise for automated backup and recovery, sandbox seeding, archiving and compliance. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 1919

devops conemis is Salesforce migration, automated. With pre-built paths from Salesforce, Copado is the #1 native devops platform for Salesforce. We enable faster, error- Oracle, Microsoft, SAP and more to Salesforce, conemis removes risks and delays free digital cloud deployments and upgrades with continuous integration and from any Salesforce migration. The collaborative cloud tool accelerates source deployment technologies, all via an enterprise-class developer platform that is assessment, data migration, consolidation, and overall project timelines for a fast 100% native, fully integrated with Salesforce DX and Salesforce Clouds. The DevOps lane to success. world is changing at the speed of light, make sure you keep up with Copado. Learn More > Learn More > Panaya’s ForeSight helps you foresee the impact and risk of any change you plan to make, before going live in production. You can run an impact analysis in real time, based on the dependencies of the components in your Salesforce org, including: apex classes, process builders, fields and more. Imagine your next deployment with confidence, minus the risk. That’s ForeSight. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 20

security F-Secure empowers organisations to take full advantage of Salesforce’s rich RevCult offers the only solution for Salesforce that helps businesses find and fix data collaboration capabilities. We do this by protecting companies who collaborate and security weaknesses, making tricky security controls incredibly easy for customers in share content with partners and customers. Unlike traditional endpoint protection consumer & commercial banking, insurance, HLS payer & pharma. Prepare for and products, our solution scans in real-time for malware, computer viruses and harmful pass audits with this simple solution, from a unified, easy-to-navigate, Salesforce- web content in documents uploaded or downloaded from Salesforce. This allows native UI. organisations to stay compliant and safe. Learn More > Learn More > Trusted by over 8,500 facilities in highly-regulated industries, FairWarning delivers the standard for visibility into Salesforce user activity. With FairWarning for Salesforce, you can interpret user behaviors in real-time, speed investigations with workflow automation and predict risk with artificial intelligence. Visualise insider threats with FairWarning to foster a culture of compliance and trust across your employees, partners and customers. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 21

usage and adoption Improved Apps is the only native digital enablement tool for Salesforce. It helps improve user productivity and knowledge by engaging employees, customers and partners in their preferred way. Now, all the training, learning and knowledge absorption can be done in-situ, at the user’s point of need, on any device. A typical customer will see a return on investment within three months. Learn More > InsideBoard is the first digital platform for change management integrated into Salesforce, to boost, measure and sustain user adoption and team performance. Leveraging AI and the power of communities, InsideBoard is the most complete solution for engaging employees in a seamless, self-service and personalised manner and driving company transformation ROI. Learn More > EMEA ISV Industry Booklet — Consumer Packaged Goods 22

EEnnjojoyy r reeaaddinging aabbooutut t thheessee a apppsps?? WWaannt tt to fo fiinndd ooutut m moorree?? AppExchange is the most trusted enterprise cloud marketplace with over 4,600 ready-to- ForFor m mororee in infforormmaattiionon on on A AppppEExxcchhaannggee install solutions and over 2,000 consultants to help you extend Salesforce in any department ssooluluttioionnss,, ddrroop up us a ls a liinnee o or gr geet it in tn toouucchh and industry. AppExchange apps have 9M+ installs and more than 117K customer reviews to wwiitth yh yoouur Sr Saalleessffoorrcce Ae Accccoouunnt Et Exxeeccuuttiivvee help you solve critical challenges and make smarter business decisions. The apps featured in these booklets have been selected based on their strong use cases in the selected industries, and an EMEA presence with in-region support for our customers. EMEA ISV Industry Booklet — Consumer Packaged Goods 2233

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