Everything you Need to Know From DF '19

eBook | 17 pages | Every Dreamforce is special in its own way

ADIFFERENTKIND OFPARTNERSHIP EVERYTHINGYOUNEEDTOKNOW FROMDF‘

Introduction TABLE OF CONTENTS Dreamforce 2019 was one for the books. Every Dreamforce is special in its own way; however, our partners are one of the constant forces that always make it so Click on the section you want to learn more about below. memorable. We thank you, Trailblazers, for your partnership, your innovation, and passion that you instill in our ecosystem. It’s our different kind of partnership that will take us forth with a tremendous global opportunity leading our way. There are so many memories we captured throughout our four magical days with Ǽ THANK YOU, PARTNERS you—whether you were on site or participating online. From keynotes, to sessions and awards, let’s take a look back at some of the trailblazing moments from Ǽ OUR ANNUAL FAMILY REUNION BY THE Dreamforce this year. NUMBERS Ǽ CATCH UP ON KEY SESSIONS FROM DREAMFORCE Ǽ KEEP THE MOMENTUM GOING 2 3

Everything you Need to Know From DF '19 - Page 3

Thank You, Partners Partner Keynote We say it every year, but this was truly the best Dreamforce ever. Whether you joined us online or in person, we want to thank you for your commitment and investment in Salesforce. Dreamforce is one of the biggest weeks of the year for Salesforce, our partners, and customers. Without you, it would not be possible. During this year’s Partner and AppExchange keynotes, we announced our focus on a ‘different kind of partnership’ and our joint success in the fastest growing cloud ecosystem. Together, we are creating the future. It has been an incredible year of growth, and coupled with our innovation, we are making a huge impact for our customers and our communities. Customers are at the heart of everything we do together, and we are all successful when we invest in partnerships that champion shared success. AppExchange Keynote We thank you again for joining us for an incredible Dreamforce and look forward to the amazing success, momentum, and transformation in the coming year. Thank you, Tyler Prince Woodson Martin EVP, Industries & Partners EVP & GM, AppExchange 4 5

“We have an amazing Our Annual Family Reunion By The Numbers opportunity ahead of us: $1.2 trillion of economic impact.” — Woodson Martin Dreamforce 2019 was the best ever. Seriously. Take a look at the impact our ecosystem “I believe we have created made across the DF '19 campus during the 4 days. an opportunity to grow and 171,000+ 6,400 300 innovate together like no other partnership has done in registered attendees Partner Lodge visitors Partner Sponsors our industry before.” 16 million 120+ 400+ — Tyler Prince online viewers countries represented pairs of socks donated 6 7

Catch Up On Key Sessions from Dreamforce ISV Sessions Better Together: How ISVs and SIs Can Deliver Maximum Value Working together, System Integrators (SIs) and Independent Software Vendors (ISVs) can deliver amazing solutions. But how best can they work together? Join us for a panel session featuring seasoned SI and ISV executives and learn first hand best practices to engage, align, and go to market together. Alternative Pricing Models: How ISVs Are Monetizing Beyond Per User Per Month To increase revenue growth, many ISVs are exploring going beyond the traditional per user/ per month pricing model when it comes to monetizing their Salesforce application. In this session, we’ll showcase the options some ISVs are experimenting with and discuss the process of designing, selling, and implementing new pricing models as well as the impact it is having to their company and customer success. 8 9

Driving Growth Through Marketing In this session, you'll learn from our experts on how to drive growth for your firm through effective marketing channels exclusively built for our Partners. You'll learn about how to optimize your AppExchange listing to make it stand out to your prospects and how to use our innovative Partner Marketing Center to easily create and drive campaigns. Deliver Repeatable ISV Solutions With Flow Templates As of Winter '20, Lightning Web Components are compatible with Flow solutions. In this session, we will use real life use cases to demonstrate how you can leverage Flow templates with Lightning Web Components to solve their complex business processes. We will also discuss best practices for packaging Flows. You will leave with a better understanding of how Flows can be used by both ISVs and their customers to extend functionality and enhance their applications. Product Design: Business Model Canvas For AppExchange Apps The business model canvas has become an industry-standard tool used by companies by understand, and refine, their business model in a straightforward, structured way. In this session, we'll apply Business Model Canvas to the AppExchange and show how ISV can use it to better optimize your strategy, value proposition, and more. 10 11

Consulting Sessions Salesforce Integration Architecture Patterns and Best Practices When it comes to integration options in the context of Salesforce platform, there are quite a few choices viz. Salesforce connect, Heroku connect, MuleSoft salesforce connector, custom REST/SOAP API's, Salesforce events. When to use what and why? This session will help demystify some of the integration complexities in the context of use cases. We will also highlight customer stories and how some of our successful customers are using these integration technologies to solve for their business needs. API Strategy: A Recipe for Success Learn about the ingredients and the recipe for driving a successful API strategy with your customers. This session will include an introduction to an API strategy blueprint and steps to create and execute on one, all with an aim to drive transformation with your customers. Audience Studio: Leveraging Online Consumer Data to Increase Email Performance By using the online signals that consumers provide brands with when they browse and use apps, marketers can personalize their email campaigns and messaging offers. These personalized messages can lead to a lift in key KPIs like opens and conversions. Find out how Marketing Cloud is making this a reality by merging the power of Audience Studio with Email Studio. 12 13

Key Performance Indicators (KPI's) for Salesforce Partners What gets measured, gets managed, and what gets managed, gets done. Just as a heart rate or blood pressure reading can speak volumes about the health of a human, so too, can the right KPI's reveal the health of a business. In this session, we'll be diving into the top 5 KPI's for each of the following executives: Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Revenue Officer, and Chief of Operations. If you are building a Salesforce practice, then you won't want to miss this session. B2C & B2B Partner Architect Program Overview Customer needs are getting more demanding. To meet the demand, Partners will need to adapt by gaining a multi-cloud skill set. Growing more capable Partner Architects within our ecosystem is one of our top Partner initiatives. In this session, you will learn about our New B2C and B2B Architect Programs, where we will walk you through Architect Learning Journeys designed to build the multi-cloud expertise needed to meet customer demand and to get you on the path to success. 14 15

Keep the Momentum Going Save the Date Dreamforce 2020: November 9–12 Stay Connected With Partner Communications SUBSCRIBE ROADMAP WEBINAR SERIES Blaze Your Trail with Partner Stay Connected, Empowered, Learning Camp and Educated GET STARTED SIGN UP @partnerforce @appexchange 16 17