Sales Plays are a Complete Go-To-Market Solution Each sales play includes the following assets and content. # Asset Name Description 1 Customer Examples Internal deep dive on a customer win, describing the customer challenge and results. 2 Buyers & Discovery Description of the potential buyers / stakeholders for the sales play, what they care about, and Questions a list of fact gathering questions intended to help gain a better understanding of their needs. 3 Competition Outline of key competitors and their related offerings. 4 Cheat Sheet One page reference document highlighting key components of the sales play. 5 Pitch Deck Comprehensive point of view deck used to pitch a sales play to a customer. 6 Objection Handling Most common objection inquiries and sample responses. 7 Demo Demo of the sales play.