The Salesforce Platform for Financial Services FINANCIAL SERVICES CLOUD PARTNER ECOSYSTEM WEALTH MANAGEMENT INSURANCE RETAIL & COMMERCIAL INSTITUTIONAL BANKING BANKING & MARKETS FINANCIAL SERVICES CLOUD B2C & B2B ROLES-BASED RELATIONSHIP FINANCIAL FINANCIAL PERSON & BUSINESS DATA MODEL CONSOLE APPS BUILDER & MAP ACCOUNTS CASES & ALERTS ACCOUNTS & ROLL-UPS POLICIES INTELLIGENT ACTION SURVEYS CENTERS OF INFLUENCE FINANCIAL GOALS NEEDS & REFERRALS PLANS SALES EXTENDS CORE CLOUDS SERVICE CLOUD CLOUD BUILT ON THE SALESFORCE PLATFORM INDUSTRY COMPONENTS EINSTEIN LIGHTNING IoT ANALYTICS HEROKU MULESOFT QUIP (LIGHTNING SCHEDULER) (AI) (UX) (BI) (DEV OPS) (INTEGRATION) (COLLABORATION)