Financial Services Cloud Best Practice Trends One Team Around the Customer Personalization at Scale Compliance Visualization of client households (B2C) Personalization at the individual level x Faster speed-to-market allows for + accounts, and relationship groups millions of customers and households quicker response to regulators (B2B) all in one place Cross-LOB leads and referrals to unify Pre-integrated capabilities with ISV Common data model across all LOBs the customer experience partner ecosystem extending core driving operational efficiencies processes Digital transformation strategies Strong Centres of Excellence for beyond apps and websites Automating internal processes with visibility across all LOBs OOTB workflows and tracking for built- in regulatory validation