The Ecosystem Opportunity for ISVs Table of Contents The success of our customers, partners and communities is at the 03 center of the Salesforce ecosystem. Together, we grow and invest Program Design in ways that empower you to build on the Customer 360 Platform, fuel customer digital transformation through your AppExchange 05 solutions, and be at the forefront of innovation. Through the AppExchange Partner Benefits AppExchange Partner Program, every ISV, developer and entrepreneur is set up to power customer success while creating 06 profitable and sustainable businesses. Partner App Distribution Models Now more than ever, Salesforce partners have a tremendous 08 opportunity to help customers stabilize and accelerate their businesses. With 100% of the Fortune 100 and 90% of the Program Economic Model Fortune 500 using an AppExchange app, the opportunity has 09 never been greater for you to grow your business as a partner. AppExchange solutions play a key role in supporting customers Resources on their journey with Salesforce across every cloud, country and industry. We are thrilled to be your guide on your AppExchange partnership journey. AppExchange Partner Program Overview 2