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Contents WELCOME TO THE EMEA ISV INDUSTRY BOOKLET FOR HIGH TECH 01. High Tech ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–5 93% of CIOs and IT Leaders say that in order to compete, they need improvements in customer experience and customer facing technology.* 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 6–19 To achieve this, initiatives to improve system integration and security are Sales ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 considered vital. Service ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 AppExchange applications speed up and ease integration as they are built on Marketing ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 the same platform as the Salesforce Customer 360. This enables CIOs to break Employee Engagement ISVs . . . . . . . . . . . . . . . . . . 18 down silos and securely integrate data and systems to achieve a single 360 customer view and therefore drive seamless customer experiences. 03. IT Infrastructure ISVs . . . . . . . . . . . . . . . . . . . . . 20–24 The AppExchange further aligns with CIO priorities by providing industry-specific Backup ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 applications that further enable digital transformation in their sector. DevOps ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Security ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 There are distinct forces that are driving digital transformation across the high Usage and Adoption ISVs . . . . . . . . . . . . . . . . . . . . 24 tech industry. There has been a definite shift towards the platform business model, which relies on a wider ecosystem of apps and partners. There has 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 also been a rise in accountability due to consumers paying closer attention to brand values, purpose and sustainability. High Tech companies need solutions that enable them to evolve and adapt, building trust in customers through the authenticity and values which inform their actions. The AppExchange has over 7,000 apps and certified consultants. This booklet highlights some of the ISV solutions in the high tech industry that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales EMEA & APAC Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide

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