Contents WELCOME TO THE EMEA ISV INDUSTRY 01. Media ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–5 BOOKLET FOR COMMUNICATIONS & MEDIA 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 6–19 93% of CIOs and IT Leaders say that in order to compete, they need Sales ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 improvements in customer experience and customer facing technology.* Service ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 To achieve this, initiatives to improve system integration and security are Marketing ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 considered vital. Employee Engagement ISVs . . . . . . . . . . . . . . . . . . 18 AppExchange applications speed up and ease integration as they are built on the same platform as the Salesforce Customer 360. This enables CIOs to break down 03. IT Infrastructure ISVs . . . . . . . . . . . . . . . . . . . . . 20–24 silos and securely integrate data and systems to achieve a single 360 customer Backup ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 view and therefore drive seamless customer experiences. DevOps ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 The AppExchange further aligns with CIO priorities by providing industry-specific Security ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 applications that further enable digital transformation in their sector. Usage and Adoption ISVs . . . . . . . . . . . . . . . . . . . . 24 The media industry is experiencing a paradigm change as traditional sources of 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 revenue, such as ad sales, are shifting to digital channels where companies like Facebook and Google dominate the market. With audience and consumer data as the new currency, there is the need to refocus on subscription experience and utilise innovative solutions to facilitate growth. The AppExchange has over 7,000 apps and certified consultants. This booklet highlights some of the ISV solutions in media that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales EMEA & APAC Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide