Contents WELCOME TO THE EMEA ISV INDUSTRY 01. Media ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–5 BOOKLET FOR COMMUNICATIONS & MEDIA 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 6–16 93% of CIOs and IT Leaders say that in order to compete, they need improvements in customer experience and customer facing technology.* 03. Success ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17–21 To achieve this, initiatives to improve system integration and security are considered vital. 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 AppExchange applications speed up and ease integration as they are built on the same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 customer view and therefore drive seamless customer experiences. The AppExchange further aligns with CIO priorities by providing industry-specific applications that further enable digital transformation in their sector. The media industry is experiencing a paradigm change as traditional sources of revenue, such as ad sales, are shifting to digital channels where companies like Facebook and Google dominate the market. With audience and consumer data as the new currency, there is the need to refocus on subscription experience and utilise innovative solutions to facilitate growth. The AppExchange has over 4,600 solutions across industries and business processes. This booklet highlights the ISV solutions in communications and media that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales APAC & EMEA Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide