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How OpenText Extended ECM The Close-up Solves Sasha’s Challenges Keep reading to learn more about making the switch from manual to Self-Service Onboarding digital processes and see how a Chief Cumulus has reduced the time to onboard new Transformation Officer uses OpenText customers from hours to minutes and bring processing to keep her organization’s digital costs down by 25–30%. transformation quick and easy. Single Source of Truth Sasha has been able to drive collaboration by implementing a single source of truth for all customer information that all her teams can access. SASHA BANKS Digitized Documents Chief Transformation Officer, Cumulus OpenText Extended ECM has helped Sasha’s teams eliminate manual errors, reduce costs, and Sasha needs to connect silos and overhaul legacy applications. Fast. increase compliance by doing away with paper and automating processes. Cumulus is losing customers because self service processes are insufficient and call center staff is unable to help. Sasha has been tasked with overseeing the organization’s digital transformation and improving customer experiences. Personalized Communications Her Goals: Her Challenges: By using the delivery formats and channels customers prefer to deliver ultra-personalized, compliant, consistent - Make content easily accessible to internal - Self service processes aren’t working communications, Cumulus has improved customer teams across departments and to the engagement. customer - Call center staff is struggling to find the information they need - Increase customer engagement with personalized communications via their - Hundreds of inefficient applications and preferred channels information silos with disconnected content LEARN MORE ABOUT OPENTEXT - Outgoing communications are poorly branded and lack real insight

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