DEG began by migrating GameStop’s email marketing to Marketing Cloud — consolidating 15 IPs into one account — all while the GameStop website was simultaneously being migrated to Commerce Cloud. To ensure GameStop would be able to leverage the full capabilities of the Marketing Cloud platform immediately and capture as many sales as possible during one of their busiest times of the year, DEG also developed a responsive template, set up email triggers and journeys, and trained the GameStop team on best practices within the platform. With DEG’s guidance, GameStop has achieved: A scalable solution with a user-friendly, mobile-optimized experience More efficient and effective data segmentation Near real-time dashboards and faster optimizations based on learnings Reduction in personnel overhead More than 74 million+ emails sent 99.63% email deliverability A sender score of 99 Lead-time improvement (email production process reduced from 18 to 12 business days) 17 Enabling next-level customer experiences, just in time