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Contents WELCOME TO THE EMEA ISV INDUSTRY BOOKLET FOR PROFESSIONAL SERVICES 01. Professional Services ISVs . . . . . . . . . . . . . . . . . . . 3–5 93% of CIOs and IT Leaders say that in order to compete, they need 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 6–19 improvements in customer experience and customer facing technology.* Sales ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 To achieve this, initiatives to improve system integration and security are Service ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 considered vital. Marketing ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 AppExchange applications speed up and ease integration as they are built on Employee Engagement ISVs . . . . . . . . . . . . . . . . . . 18 the same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 03. IT Infrastructure ISVs . . . . . . . . . . . . . . . . . . . . . 20–24 customer view and therefore drive seamless customer experiences. Backup ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 The AppExchange further aligns with CIO priorities by providing industry-specific DevOps ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 applications that further enable digital transformation in their sector. Security ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Usage and Adoption ISVs . . . . . . . . . . . . . . . . . . . . 24 The professional services industry has seen a move towards contactless ways of working, leveraging tech solutions to stay connected and engage with customers. 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 As well as priming the industry for future success, this digital transformation is vital to enable businesses to reduce repetitive tasks, implement remote collaboration tools and leverage a data-driven approach to decision making. The AppExchange has over 7,000 apps and certified consultants. This booklet highlights some of the ISV solutions in professional services that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales EMEA & APAC Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide

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