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DEFACTO is the leading solution provider in the field of direct-to-consumer loyalty inriver is designed to deliver revenue-driving product information for every customer management. DEFACTO has been supporting brands like HUGO BOSS, Orsay, touch point. Over 1,500 brands across 21 countries rely on inriver to build enduring Henkel and many more, for over 30 years. The DEFACTO Loyalty Engine enables customer relationships. We turn product data chaos into accurate, managed, fast- marketers to be more creative in the way they run their loyalty programs and shape moving product information. With inriver, you know what product content makes an their relationship with consumers. Natively integrated in Salesforce platform, we impact, in order to win on the digital shelf and increase selling days. leverage the full power of innovation with our clients. Learn More > Learn More > Rewards or loyalty programs influence consumers’ shopping experience. Consumers Fielo is loyalty and incentive automation made simple. The Salesforce-native want more than points and discounts: they expect contextualisation and a loyalty and incentives clouds allow organisations of all sizes to modernise their personalised experience that makes them feel unique. Maxxengine combines programs and bring the flexibility, power and cost advantages of digital to their promotion and loyalty, connected to all sales channels in real time. Transactions, critical loyalty and incentive programs. Leading Salesforce customers rely on Fielo social interactions, and customer behaviour are all at a marketing manager’s to create and manage their channel incentives, customer loyalty, and employee fingertips to help build commitment, retention and acquisition of new customers. incentive programs. Learn More > Learn More > Many companies struggle with proving and optimising the business value of their marketing. Replacing manual processes is a prerequisite for effective marketing management. The Musqot Marketing Optimisation Platform includes planner, finance and analytics consisting of automated marketing-mix-modeling. Get full control of marketing planning, marketing finance, and instant insights on which marketing activities drive revenue, margins and cash flow. Learn More > EMEA ISV Industry Booklet — Retail 5

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