Digital Transformation Delivers Value for Your Business Enabling you to create a seamless, connected experience for your customers Acquire Sell +6% +9% Personalized Customer Journeys Sales and Quoting Management products revenue margin expansion B2B Marketing Engagement Expanded Digital Commerce -15% -15% marketing costs R&D costs Digital Marketing at Scale Dealer & Distributor Management Deepen Service +3% +4% experiences revenue parts revenue Deploy Data-Driven Services Contact Center Management YYour Customerour Customer -8% -30% Optimize the Customer Experience Grow Aftermarket Parts SG&A costs field force cost Revenue Tailor Products and Services Deliver Intelligent Field Service Portfolio Source: “The Trillion Dollar Opportunity for the Industrial Sector”, McKinsey & Co., 2018