should do something. Sales teams perform best when they understand situational context for why leaders are emphasizing certain priorities. Further, the “why” questions are also a test. If you can’t answer your own question, most likely your team won’t answer it for it for you. Giving context around the “why” will lead to a highly motivated and customer-focused team. 3. Show them. Don’t tell them. Recap and get buy-in at every step in the process. If you’re sweating the details, everything else will fall into place: You’ll create multithreaded relationships, you’ll understand the line of decision-making, and you’ll double down on proving business value.