Solve It Stories - FinancialForce

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How FinancialForce helped Traction on Demand manage its process for obtaining profitability and ensure 360-degree visibility into the customer journey. THE CHALLENGE Traction on Demand is a dedicated Salesforce consulting and application development firm based in North America that helps its customers simplify processes and save time. It offers services such as consulting, implementation, development, data and analytics, and enablement to help organizations get the most out of Salesforce. Traction on Demand was using professional services automation software that did not connect with other systems, forcing teams to manually input data and manage various disparate spreadsheets. Its biggest I run our entire business from challenge was getting comprehensive, meaningful data to a dashboard where I can better serve its customers and business, so it needed a way understand the health and to automate its data for actionable insights. performance at any moment in time, through the THE OPPORTUNITY combination of FinancialForce Businesses often need a way to manage the record of customer and Salesforce. engagements from quote to cash. Mike Epner HOW DO THEY ... PRESIDENT, TRACTION ON DEMAND · Efficiently manage the back end of their professional services processes? · Get real-time visibility into resources, projects, and finances so smart adjustments can be made while protecting margins? · Optimize and automate their business, from sales to service delivery to accounting, to easily share meaningful insights with clients? In the case of Traction on Demand, it needed a solution that would enable it to proactively approach planning by tracking everything associated with the function of its teams without sacrificing time or burdening team members. It was able to do this with the help of FinancialForce.

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME With the implementation of FinancialForce Professional Services Automation (PSA), which is natively built on the Salesforce platform, Traction on Demand’s data now flows automatically into its accounting system. Traction on Demand benefits from FinancialForce automating its professional services activities along with billing, revenue recognition, accounting, inventory management, and overall financial analysis and reporting. With this process in place, the company can now see what its resources are already committed to, and what they are potentially allocated to in the future. This gives the company visibility into where there are gaps to fit in projects, predictability to ensure it has the right level of sales and delivery staff, and knowledge of where employees are doing well and thus taking care of customers. All of this is important to Traction on Demand, since a 1% improvement in utilization is worth $2.5M in profit. THIS HAS RESULTED IN ... With FinancialForce, · Reduced reporting time on resources, projects, and finances from days we now have a fully to instant real-time visibility. automated snapshot of our customer portfolio. · Growth from 125 employees in 2015 to 1,000 employees in 2021. Lori Williams · 70% of business bookings consistently coming from return customers. SVP, GLOBAL By integrating FinancialForce PSA with Salesforce to optimize its CUSTOMER SUCCESS Salesforce investment and increase productivity with time-saving best practices, Traction on Demand now has insight into inbound delivery capacity required, current delivery capacity, project and account health, revenue forecasts, and more. CONSIDERATIONS FOR CUSTOMERS TO MAXIMIZE EFFICIENCY, CUT COSTS, AND EMBRACE PROCESS MANAGEMENT · Focus automation on standardized/repeatable tasks. · Keep a consistent customer record between your systems. · Engage delivery and finance to achieve a true customer and business 360-degree view. Learn more about FinancialForce Professional Services Automation for Salesforce on AppExchange.