Solve It Stories - LinkedIn

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How LinkedIn Sales Navigator helped First Midwest Bank with 61% higher win rates on deals in 2020. THE CHALLENGE First Midwest Bank is a relationship-focused financial institution committed to helping clients achieve financial success. It is the third-largest independent Illinois-headquartered bank with over 100 locations in the Midwest. First Midwest Bank’s sales team has been highly successful in maintaining and building existing relationship, Syncing Sales Navigator and driving new business is also a key priority. Given their localized with Salesforce has brought approach, the absence of in-person meetings in 2020 magnified this a lot of simplicity and reduced challenge. In order to sustain a personalized touch and find valuable duplication of efforts. new opportunities to pursue, First Midwest Ryan Novak Bank needed to equip salespeople with dependable customer SENIOR MARKETING MANAGER information that would be easy to find and use. AT FIRST MIDWEST BANK THE OPPORTUNITY Businesses often need a way to provide their sales teams with tools to target the right buyers, understand their situation and needs, and engage with them in impactful ways. HOW DO THEY ... · Leverage technology to adopt a powerful modern selling approach in this digital age? · Reinvent and virtualize their prospecting and relationship- building practices? · Remove customer data silos and bring greater efficiency and effectiveness to sales activities? In the case of First Midwest Bank, it needed a solution that would help it scale its selling efforts while always putting the buyer first. It was able to do this with the help of LinkedIn Sales Navigator.