Contents WELCOME TO THE EMEA ISV INDUSTRY 01. Telecommunication ISVs . . . . . . . . . . . . . . . . . . . . . 3-5 BOOKLET FOR TELECOMMUNICATION 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 6–15 93% of CIOs and IT Leaders say that in order to compete, they need improvements in customer experience and customer facing technology.* To achieve this, initiatives 03. Success ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16–19 to improve system integration and security are considered vital. AppExchange applications speed up and ease integration as they are built on the 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 customer view and therefore drive seamless customer experiences. The AppExchange further aligns with CIO priorities by providing industry-specific applications that further enable digital transformation in their sector. The communications industry is experiencing a paradigm change, where audience and consumer data is the new currency and companies are re-focussing on subscription experience. With traditional business under siege by native digital companies and 5G unlocking a world of opportunity with its unparalleled speed and latency, the industry is reliant on innovative digital solutions more than ever before. The AppExchange has over 4400 solutions across industries and business processes. This booklet highlights the ISV solutions in telecommunication that have the ability to execute in EMEA (Europe, Middle East and Africa). Baman Motivala AVP, ISV EMEA & APAC Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide 2