COMMUNITY EVENTS THE EXCHANGE SUMMER 2022 Connected Easy automation. data. Attendees got the lowdown on automating customer experiences with Salesforce and Attendees learned how to create a data MuleSoft and winning loyalty with strategy that focuses on outcomes and seamless post-purchase experiences. unlock value across the entire customer lifecycle with a Customer Data Platform. They also got a glimpse of what’s ahead for the future of data-driven marketing. WOW. Salesforce events are back in-person moments by humanizing digital and better than ever. Connections interactions, building brand loyalty, 2022 took place mid-June, bringing and upskilling to master the new marketing, commerce, and digital technologies powering memorable professionals together to inspire, moments. The session content educate, and connect. This year’s covered four main themes. event was all about creating “wow” Career development. This focused on how to upskill to grow into your dream job, including the launch of Salesforce's Marketer Career Path learning hub on Trailhead. This is an all-in-one place Hyper- to build in-demand skills and connect with personalized. a community of skilled marketing pros. Sessions covered how to use artificial intelligence to achieve 1-to-1 connections at scale and deliver personalized engage- ment for the mobile-first customer. 21