NEWS FROM OUR PARTNER THE EXCHANGE Highspot WINTER 2023 Measure Enablement ROI According to Highspot-commissioned research by GLG, fewer than one-third of firms that were surveyed report Do More that they can measure the impact of customer-facing employee training, and only half say they can measure With Less the impact of the content they produce. With the right tools such as Highspot that have advanced analytics, team leaders have visibility into rep performance to In order to drive revenue within the constraints of the guide reps and reinforce knowledge. You can also current environment, consider a revenue enablement measure content engagement and usage so that your platform that improves efficiency and streamlines sales and marketing teams know which content leads processes. The ideal enablement platform will unite to the best outcomes, driving more ROI from your and align your marketing, enablement, and sales strategic initiatives. The Power of functions to save valuable time that could be spent building customer relationships and driving strategic initiatives. With your company aligned and enabled Enablement around your most important strategic priorities, your business can drive more revenue with existing Next (or fewer) resources. During economic uncertainty, Steps a sales enablement platform is crucial to driving revenue. In today’s uncertain economic environment, companies are looking for ways to be more efficient. Manage & Find An enablement platform, integrated with your As we start the new calendar year, much of the world Salesforce CRM, can help your business get more is facing a challenging macroeconomy. Inflation is still Content Quickly out of your existing technology investments. We elevated in the United States (and other countries) recommend starting with a solid understanding of your while wages continue to increase and unemployment organization’s requirements, challenges, and strategic remains at historic lows. While more and more Developing and managing content in a single location objectives. That will position you well — regardless economists believe we are in a period of economic is a critical need for most organizations, but according of headwinds on the horizon — to evaluate the best to downturn, no one can predict how severe it will be. recent Highspot research, up to 70% of content enablement solution to drive productivity and revenue As a result, many sales, marketing, and enablement developed goes unused. Content governance strategy at your firm for years to come. teams are at maximum capacity and struggling to do is important, as it establishes rules around how content more without additional staff and resources. Firms that is published, maintained, and shared. By organizing are able to pivot quickly and take a proactive approach and managing content via a central platform that is to drive revenue will be in the best position to ride out integrated with Salesforce, such as Highspot, you can the economic storm. Our partner Highspot, integrated ensure reps always use the latest content that meets with Salesforce, is a sales enablement platform that brand guidelines and has up-to-date disclosures. This can improve the productivity of your existing client- type of tool with highly advanced search capabilities facing teams. Here’s how. also drives usage, since it helps users easily find and access the content they need from within their workflows. All of this can help you go to market faster and ensure messaging and execution is consistent across all your teams. Learn more about Highspot on AppExchange.