SALESFORCE BEN THE EXCHANGE Looking Forward Winter 2024 on since its founding in 1999. This is why in June But of course, with any new technology that is 2023 at its AI Day event, Salesforce announced set to transform the world of work as we know it (and bringing a pretty hefty $15.7 trillion boost to the Einstein Trust Layer, which acts as a protective barrier against large language models and the data the global economy), we have many challenges to in your Salesforce org. work through. One of the immediate challenges that arose was how schools, colleges, and other educational institutions would allow their students to use these tools (if at all). This is a far cry from my And how can we be days at school, when a quick copy-and-paste from Wikipedia into my homework was revolutionary. sure they won’t use How will we allow our our proprietary data to employees to use train their models? these tools? Clara Shih, CEO of Salesforce AI, and her team have seen into the future and have But for the technology industry , the word created a tool that will be imperative on everyone’s mind has been “trust.” for all projects that involve AI and How will we allow our employees customer/proprietary data. Trust and AI to use these tools? Can we trust Trust and AI the output of these large language models? And how can we be sure they In a nutshell, the Einstein Trust Layer won’t use our proprietary data to train will ensure that no private data enters their models? these large language models, and therefore, can’t be trained on your data, unlike the situation the New York Times finds Salesforce Ben shares his advice. Can we trust the itself in. It will also ensure that the outputs are output of these large ethical with their toxicity detection, flagging toxic content such as hate speech and negative stereotypes. It’s pretty amazing to consider that ChatGPT generation to become more creative — the language models? was only released just over a year ago and impact has been immediate. We’re still very much in the infancy phase of generative AI, and it’s very hard to predict how this has already had a profound impact not In a study by Harvard, respondents reported will evolve in the coming months, let alone the Some of these questions may soon be answered only on the technology industry, but the 12.2% more tasks completed, 25% via a groundbreaking lawsuit that the New York next few years. But the fact that Salesforce has put whole world. I’ m sure many reading this can faster, and 40% higher-quality results. As a trust first is encouraging for Salesforce customers, Times has launched against OpenAI and Microsoft, relate — whether you are a developer using who will no doubt have trust as their number member of the Salesforce ecosystem, you claiming that OpenAI has used millions of its auto-complete tools to help write code one priority when implementing any AI-powered published articles to train GPT-3 and GPT-4, the are at the forefront of this new movement. solutions. faster, or a graphic designer using AI image large language models behind ChatGPT, without any sort of compensation or agreement. Trust is one of Salesforce’s five core values, and has been a north star for every endeavor it embarks 12