Passenger Hyper-Personalization Leverage Every Data Source Market & Partner Data CRM & Services Data Demographic and Identity Data, Contextual Insights (Market Data, Profile, Cases, Contact Center Events, Weather, Traveler In-Flux), History, Service Interactions Reviews, External Traveler Information, Co-ops Travel Data Loyalty, & Commerce Data System of Record (PSS, CRS, GDS, Campaign Metrics, Digital Footprint, Experiential Targeting, Audience ERP), Traveler Profile, Schedule, Segmentation, Digital Marketplace, Fare, Availability, Preferences, Loyalty, Booking & Commerce Assets, NDC (offer, order) Deliver Personalized Intent & Sentiment Data Devices & Location Data Experiences IoT Sensor Data, Telemetry, Social Media Platform Mobile, Voice, Geolocation, Engagement, Sentiment & Intent Location-Based Intelligence Behavior