The Aha Moment Salesforce to deliver customer service around the clock so that Ever heard of spreadsheet sabotage? Jaswinder Chadha saw companies can keep things running smoothly no matter where miscalculations, churn, and various process-related inefficiencies in the world their customers may be. characterizing life sciences companies that were running their commercial operations across spreadsheets, ad hoc Learning From the Journey models, and people instead of software systems. How could Based on personal experience and advice he received from pharmaceutical companies that were investing valuable time mentors over time, Jaswinder places an emphasis on hard work and resources in R&D and revolutionary medicine still depend and a clear vision to bring his ideas to fruition. He shares that on archaic methods of data entry? Jaswinder knew that there the best piece of advice ever received is, “There are three things had to be an easier way. He noticed this immense gap and that matter to drive success in business — luck, intelligence, and grabbed the opportunity to develop a cloud-based platform hard work. You can’t do much about the first two, so focus on that would transform commercial planning and operations in the hard work.” This advice has helped take him further along his the life sciences industry. journey as an entrepreneur. The Secret to Scaling In addition, Jaswinder believes that your vision is one of the few things that you can control throughout your journey. He Jaswinder credits his company’s ability to scale by automating says, “You have to believe in your vision to help you get over business workflows on the Salesforce Platform. Built on the challenges, which are inevitable along the way.” Salesforce technology, Axtria has been able to integrate seamlessly with third-party management systems. These efficiencies allowed it to streamline processes, resulting in tens of thousands of sales reps onboarded in 50+ countries. Delivering customer excellence consistently across regions is no easy feat. That’s where Jaswinder taps into Salesforce’s global presence and access to life sciences industry stakeholders. Axtria works closely with the global and local partner teams at 15