The Aha Moment The Secret to Scaling Back in 2003, Jennifer Mercer and her co-founder, Bill How does a 10-person company sell to the largest customers Appleton, were early adopters of the Salesforce Platform. in government, healthcare, financial services, and more? During this time, they built their first company, DreamFactory, Jennifer shares that “Having the reputation of Salesforce where they launched one of the very first applications on already sets us way ahead.” Being a Salesforce partner has AppExchange. They went on to publish dozens of apps on allowed Metazoa to gain trust and access to the Salesforce AppExchange, and one that became increasingly popular was a ecosystem — allowing it to sell like a 100-person company. change and release management app called Snapshot. Funny In addition to being vetted, Metazoa manages its customers enough, this app was originally built for Jennifer and Bill to efficiently by leveraging Salesforce’s infrastructure. What would use for themselves. As early adopters and developers on the originally require a one server per customer setup, resulting Salesforce Platform, they needed a solution to help with release in high costs and many hours, Metazoa can instead leverage management and continuous integration. It wasn’t until 2017, Salesforce-managed packages and license managers to do the when they sold DreamFactory, that they decided to completely same job. In Metazoa’s case, leveraging the Salesforce Platform rewrite Snapshot. allowed it to free up developers and dollars so they can spend their time on their solution. After numerous conversations with Salesforce admin contacts they had had for over a decade, Jennifer and Bill realized that Learning From the Journey there was something missing — org management. What do As a veteran Salesforce partner, Jennifer shares her experience you need to get your org ready for release management? What on growing a business: “You don’t need to go out and raise are you releasing? Are you pushing bad metadata into more round after round of funding. There’s nothing wrong with that. bad metadata? With rapid innovation and constant growth, But you don’t have to. Being a part of the Salesforce ecosystem Salesforce orgs become more and more complex every day. allows you to be a startup and sell big and grow big and scale. Thus, the idea was born to make it very easy for Salesforce And we’ve seen it over and over again.” admins and developers to manage, maintain, and optimize their orgs. 5