Contents WELCOME TO THE EMEA ISV INDUSTRY BOOKLET FOR TRAVEL, TRANSPORT & HOSPITALITY 01. TTH ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–6 93% of CIOs and IT Leaders say that in order to compete, they need 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . .7–17 improvements in customer experience and customer facing technology.* To achieve this, initiatives to improve system integration and security are 03. Success ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18–22 considered vital. AppExchange applications speed up and ease integration as they are built on the 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 customer view and therefore drive seamless customer experiences. The AppExchange further aligns with CIO priorities by providing industry-specific applications that further enable digital transformation in their sector. The Coronavirus crisis has posed extreme challenges to the travel, transport, and hospitality industry, highlighting that sustained success in this industry relies on agility and resilience. As these companies start to recover, many are looking to build flexible digital solutions and capabilities to accelerate growth and position themselves for success in the new normal. The AppExchange has over 4,600 solutions across industries and business processes. This booklet highlights the ISV solutions in travel, transport and hospitality that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales APAC & EMEA Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide