Contents WELCOME TO THE EMEA ISV INDUSTRY BOOKLET FOR TRAVEL, TRANSPORT & HOSPITALITY 01. TTH ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–6 93% of CIOs and IT Leaders say that in order to compete, they need 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . 7–20 improvements in customer experience and customer facing technology.* Sales ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 To achieve this, initiatives to improve system integration and security are Service ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 considered vital. Marketing ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 AppExchange applications speed up and ease integration as they are built on the Employee Engagement ISVs . . . . . . . . . . . . . . . . . . .19 same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 customer 03. IT Infrastructure ISVs . . . . . . . . . . . . . . . . . . . . . 21–25 view and therefore drive seamless customer experiences. Backup ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 The AppExchange further aligns with CIO priorities by providing industry-specific DevOps ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 applications that further enable digital transformation in their sector. Security ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Usage and Adoption ISVs . . . . . . . . . . . . . . . . . . . . 25 The Coronavirus crisis has posed extreme challenges to the travel, transport, and hospitality industry, highlighting that sustained success in this industry relies on 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 agility and resilience. As these companies start to recover, many are looking to build flexible digital solutions and capabilities to accelerate growth and position themselves for success in the new normal. The AppExchange has over 7,000 apps and certified consultants. This booklet highlights some of the ISV solutions in travel, transport and hospitality that have the ability to execute in EMEA (Europe, Middle East and Africa). Virginia Matassa VP ISV Partner Sales EMEA & APAC Salesforce *Salesforce Research analysed survey responses from 100+ technology leaders worldwide