ERIK SEVERINGHAUS BOB DeSANTIS TAL FRANKFURT CHIEF STRATEGY OFFICER, SPRINGCM COO, CONGA SALESFORCE MVP We try to be thoughtful, and impose discipline Every decision you make has a consequence. For example, if TRAILBLAZER COMMUNITY > into a challenge, because the easiest thing for a we want to make some changes over in the opportunity area of TWITTER> sales and a go-to-market organization to do is to Conga Composer, it may ripple through to the contract or to the Tal is a Salesforce MVP, and founder constantly be asking the product team to build quote or to the account. Companies should take a step back from and CEO of Cloud for Good and more, build more, build more. Then you end up the quick fixes, the quick hits, the Band-Aids, and consider long- CRM Market. with this Frankensteinian mess. term. What is the impact of implementing new packages or new custom-built solutions on your business? Listen to Tal’s interview with Nintex’s Vincent Cabral to learn about Nintex Document CEDRIC SAVARESE Generation and how the CEO, FORMASSEMBLY company stays innovative. When you deliver an innovative feature or product, it must work flawlessly. If you have a self-driving car, you want it to stay on the road 100% of the time. When you use AI or machine learning, it has to really deliver to impress your customers. It’s a huge commitment over time to do it right. 16