No application and no Andrew Leigh, Jitterbit platform can exist in today’s No application and no platform can exist in today’s digital digital world as an island. world as an island. If you are a siloed application or a siloed set of data in today’s modern digital IT portfolio, you will be Andrew Leigh replaced. Today’s companies work based on connected digital VP of Worldwide Channels & Alliances Jitterbit processing. Every application and every process must be strung together in a way that delivers a unique and compelling customer experience that’s different than their competitors. Steve Wood, Dell Boomi If you have the ability to quickly and easily connect data from their solution to even a fraction of the other data sources or apps within a prospective customer’s company, they just became indispensable. By embedding an integration platform into their own solution, you just made it easier for the prospect to become a customer, and to retain and grow that account. The reality is that customers are going to need to either extract, import, or exchange data from a solution with other apps or data sources, at a minimum. Which means that integration should almost always be part of your go-to-market strategy in one way or another. 10