MAKE IT STICKY How should partners think Allegra Margolis, MuleSoft about integration in their Partners should be thinking about integration as a strategic overall business strategy? enabler of the business. To truly build an application network requires connectivity across data, devices and applications, including partners. With our MuleSoft partners and our Salesforce partners we are getting greater leverage in helping customers build a truly connected experience. Markus Zirn, Workato Integration equals stickiness. An application is easy to replace — a business-critical process is not. If you are part of a chain of time and money saving workflows, then your product becomes exponentially harder to replace. Integration should be fundamental for not only expansion but for protection of hard-earned wins. 9