There is an endless amount of " Everyone can be an functionality within Salesforce that AppExchange partner. could complement the solution you As the Salesforce ecosystem continues to grow and are creating for your clients, evolve (an ecosystem that IDC expects will reach $859B in GDP impact by 2022*), Salesforce's channel effectively providing a better overall partnership program has expanded to become more end-product." inclusive of emerging tools – including bots and components – as well as offer several options for how JENNIFER KENNEDY businesses choose to partner: Director of New Product Development, Absorb LMS NATIVE APPS are built fully on top of the Salesforce Platform. COMPOSITE APPS combine Salesforce functionality with an off-platform product. CONNECTOR APPS utilize a lightweight, API- only integration into Salesforce. All partnerships benefit from access to Salesforce customers, the latest innovations in Salesforce technology, and the resources of a wider ecosystem. In the following chapters you'll learn how five partners in particular leveraged these benefits to develop innovative solutions quickly, scale their businesses significantly, and – most importantly of all – give their customers exactly what they want. *Source: IDC White Paper sponsored by Salesforce, “The Salesforce Economy Forecast: 3.3 Million New Jobs and $859 Billion New Business Revenue to Be Created from 2016 to 2022,” October 2017