ACCOUNTING APPS PROVIDING A COMPLETE FINANCIAL VIEW OF CUSTOMERS Companies of all sizes face challenges, and thus opportunities, in ensuring finance and accounting teams operate more efficiently. For many companies whose accounting departments moved from written ledgers to legacy software, hesitation in moving to the cloud and cloud-based apps is natural. Yet the common troubles that accounting departments face – errors resulting from manual data entry, an overreliance on spreadsheets, a lack of collaboration between the accounting team and front-office teams – are all issues that AppExchange apps can solve. AppExchange customers regularly tell us how apps have increased efficiencies, reduced costs, and increased communication between accountants and front-office employees. In turn, the company gets a full, accurate view of their customers, creating a better experience when customers interact with the business. 9