IT APPS CONNECTING TECHNOLOGY DEVELOPERS TO DECISION MAKERS A new generation of customers and employees is gradually taking over the workforce as buyers and sellers of technology. This generation expects information to be available on any device, at any time, so that they can work anywhere. This has led to a rapid migration toward the cloud. In Salesforce’s “State of IT” report, 73% of cloud-enabled companies say their executive team is leading the business in a digital transformation, and cloud migration is the top-ranked priority for IT leaders surveyed in the report. For Salesforce customers, AppExchange apps let IT departments bridge the connection between the technology developers in the back office and the decision makers and employees in the front office – sales, service, and marketing — as well as with customers. 4