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The Scenario Adyen solves So昀椀e’s challenges by helping her to: In this example, let’s imagine how a Director of IT could use Adyen to create a reliable and best-in-class store infrastructure as her brand evolves to meet customer needs. Expand into new markets. Adyen’s global reach has enabled So昀椀e’s company to acquire more local business in new markets and reduce its bank declines by 21%. Meet customer expectations for 昀氀exibility. Adyen’s access to major and local payment methods help So昀椀e’s company increase customer conversion by letting So昀椀e Scalable it pay how it’s comfortable, whether it’s Cash App, Visa, Director of IT or PayPal. Integrate easily. Adyen’s out-of-the-box integration with Commerce Cloud So昀椀e needs an innovative and allowed So昀椀e’s team to access its full capabilities and stable payment solution that will ecosystem of point-of-sale partners right away. support her company’s new Innovate together, without downtime. e昀昀orts to meet shopper needs. Her Goals: Her Challenges: So昀椀e’s team relies on Adyen for its track record of system • Provide stores with a scalable and • A legacy payment system that is stability in addition to new solutions and the most recent reliable infrastructure slow and lacks technical support industry research. • Add value for customers and the • Di昀昀erent payment services company through vendor selection providers and methods for each market 1 According to Adyen’s US Retail Report 2023. • Pick the best payments services provider for the brand’s needs • No uni昀椀ed customer view • Perceived di昀케culty and cost of switching providers Learn more about Adyen

[Adyen]: Industry Ebook - Retail - Page 3 [Adyen]: Industry Ebook - Retail Page 2