The Scenario Akeneo solves Brandy’s In this example, let’s imagine how a global challenges by helping her to: digital director at an omnichannel retailer manages product information across multiple channels. Create a centralized product information hub. Using Akeneo, Brandy’s team has improved efficiency, accuracy, and consistency managing product data across brands and departments. For example, they spent 50% less time collecting data for their print catalog and were able to produce their web catalog five times faster than usual. Adopt a composable ecommerce architecture. Brandy Katz The composite organization expands products sold and Global Digital Director facilitates new product adoption sooner due to improved time to market. With Akeneo, revenue at Brandy’s company has increased $10.4 million, leading to a margin increase Brandy needs to find a new, of $600,000 over three years. long-term solution to her Enable global product localization. team’s product information Akeneo’s flexible data model has helped Brandy’s team challenges without hiring new Her Goals: Her Challenges: increase revenue associated with new market opportunities team members to manage • Centralize product • Siloed and outdated product by $22.7 million, a margin increase of $1.3 million over back-end updates. information information three years. • Easily distribute accurate • Outdated ecommerce site product information architecture • Improve the customer • Differing requirements for experience every marketplace Learn more about Akeneo