APPEXCHANGE NO-COST Social Marketing: MARKETING Social media is an essential piece for any new venture. It will help increase your search rankings, give your brand a voice, connect with your target audience, and allow your customers to feel connected to your brand. To increase organic promotion of your content: 1. Visualize your primary audience. These platforms give you the chance to direct your message to customers, prospects, and the partner ecosystem. 2. Design relevant, informative content that focuses on thought leadership and customer success. 3. Follow and engage with our social handles on Twitter, Instragram, Facebook, and Linkedin (@appexchange, @partnerforce, and @salesforce) Tip: Scroll through our feeds to get an idea of the type of content we share regularly.