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APPENDIX AppExchange Partner Program Benefits Sell & Market Design & Develop Benefits focused on providing partners with Benefits focused on providing partners with AppExchange Chat: Connect live with visitors tools and resources to build innovative apps tangible advantages to help them position to your AppExchange listing (Note: This is a paid and solutions. themselves in the market and win more deals. offering). Salesforce Commerce partners are eligible to apply for AppExchange Chat starting Platform Expert Consultations: Consultation Inclusion in enablement materials for June 6, 2022, with Chat eligible to go live on a to help maximize your use of the Salesforce Salesforce customer account teams: listing after August 1, 2022. Platform. • As part of our Selling Together initiative, • Access via the Partner Community • Submit a case to request a consultation. Salesforce Commerce AEs will be AppExchange Chat Page directed to an AI-powered License CRM Enterprise Edition Licenses recommendation engine that matches Salesforce Accelerate: An accelerator program (PBO): AppExchange Business Org production their opportunities to AppExchange designed to help companies strategically align environment with AppExchange tools and two partner apps. and grow on AppExchange licenses of Enterprise Edition Sales Cloud. • If your app meets their customers’ needs, • Access via the Accelerate Page • Submit a case to request your PBO. the AE will be encouraged to connect with you to learn more. Expect Press Releases: Leverage our press release Einstein Analytics for AppExchange App communication on Slack, email, or phone. templates (in the Partner Community) and share Analytics: Use 2 free licenses to create AppExchange-related news. All partner press interactive views of complex data and gain AppExchange Marketing Program: AMP offers releases have to be submitted for review to new insights into how your customers are co-marketing opportunities as an extension of Salesforce’s PR team. using your applications. Salesforce corporate marketing (Note: This is a • Access Salesforce Partner PR Guidelines via • Submit a case to access licenses. paid offering). Salesforce Commerce partners Partner Community here. are eligible to apply for AMP opportunities in the August 1 – January 31, 2022 window. Apply for these Q3/Q4 promotions starting June 6, 2022. Note: Many Partner Program Benefits • Access via the Partner Community require Partner Community access. AMP Landing Page

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