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Event Copy Blocks Long Description Prepare for AI + Data + CRM magic. Join (Insert Your Company Name) for an exclusive watch party experience of Dreamforce. Catch luminary speakers, customer success, and groundbreaking innovation at the AI event of the year— without a trip to San Francisco! Be inspired, learn, and have fun during our watch party on (Insert Date). Short Description Experience the AI + Data + CRM magic without a trip to San Francisco! Join us for an exclusive watch party for Dreamforce—the AI event of the year—on (Insert Date). Additional Marketing O昀昀erings We’re sharing the latest on AI, our strategy, amplifying new tools, and highlighting major opportunities to partner in success with Salesforce and deliver the #1 AI CRM. • Partner Marketing Center (PMC): Jumpstart your post-Dreamforce campaigns using the library of free marketing and sales resources in the PMC. Install the app to explore content featuring the latest AI messaging, detailed buyer persona descriptions, complete marketing journeys and sales enablement tools. • AppExchange Marketing Program (AMP): AMP’s measurable white-glove service can help you maximize your Dreamforce customer engagement through co-branded videos and customer success stories. We can also keep your Dreamforce conversations 昀氀owing through AppExchange Chat. Copyright © 2023 Salesforce.com, inc. All rights reserved. For Partner’s internal use only. 9

Dreamforce 2023 Watch Party Playbook - Page 9 Dreamforce 2023 Watch Party Playbook Page 8 Page 10