Consulting Sessions Salesforce Integration Architecture Patterns and Best Practices When it comes to integration options in the context of Salesforce platform, there are quite a few choices viz. Salesforce connect, Heroku connect, MuleSoft salesforce connector, custom REST/SOAP API's, Salesforce events. When to use what and why? This session will help demystify some of the integration complexities in the context of use cases. We will also highlight customer stories and how some of our successful customers are using these integration technologies to solve for their business needs. API Strategy: A Recipe for Success Learn about the ingredients and the recipe for driving a successful API strategy with your customers. This session will include an introduction to an API strategy blueprint and steps to create and execute on one, all with an aim to drive transformation with your customers. Audience Studio: Leveraging Online Consumer Data to Increase Email Performance By using the online signals that consumers provide brands with when they browse and use apps, marketers can personalize their email campaigns and messaging offers. These personalized messages can lead to a lift in key KPIs like opens and conversions. Find out how Marketing Cloud is making this a reality by merging the power of Audience Studio with Email Studio. 12 13