The New Rules for Customer Success 03 Customer success is fundamentally transforming the way companies engage with customers. It is vital to a startup’s ability to scale meeting customer expectations in order to drive revenue and thrive. However, 58% of SMB leaders say meeting customer experience expectations is a challenge for growth over the next two years3. Customer success is now the beginning of every relationship we have in our business. Venk Chandran, Director, Product Management, Salesforce Watch Venk discuss the new rules for customer success. 3 “Small & Medium Business Trends Report”, Salesforce Research, May 2019. How it Starts: Finding Success in the Ecosystem as a Startup 1010