While a startup may be new to an industry or vertical, more often than not the entrepreneur behind the business is not new to the startup world. Call upon your past relationships, partnerships, Credibility is twofold. You need knowledge, accomplishments, and successes to help fast-track your new venture’s success. And if you are new to the startup to establish a right to play in a world, consider seeking a mentor. Hiring a skillful and experienced entrepreneur can help guide the organization. marketplace — you need to have a reason to be in front of a customer. Accelerate with AppExchange And credibility comes from being When it comes to building credibility, Salesforce able to deliver — turning an idea AppExchange can help lay the foundation. Access to into a business case is quite easy. the Salesforce Platform plus thorough security reviews and technical vetting means partners can focus on Actually being able to transmit into development and innovation, with increased solution credibility driven by the Salesforce network effect. a business metric? That’s where AppExchange partners see 4–10x faster product development and 30–60 days shorter sales cycles your credibility comes from. 2 to larger organizations . Richard Forsyth, Sales Director, SightCall 30–60 Watch to learn how SightCall builds trust and wins 4–10x customers in the financial services and insurance vertical. faster product days shorter development sales cycles 2 Guidebook: Salesforce AppExchange by Nucleus Research, released August 2018. How it Starts: Finding Success in the Ecosystem as a Startup 5