Entrepreneur Insights How did you work to build credibility? “There are two ways of building credibility: ‘on paper’ and “Offer free trials. Build lots of social proof and case studies. ‘street cred’. On paper, I have a toolbox full of different life Ask customers for a review on AppExchange.” accomplishments that I can rely on to pull out and use. For street cred, this requires talking with a lot of people. A conversation I had with one person a year ago may have Matt Bullock, impressed them so much that they remember my name and CEO & Founder, share it with others who have challenges that need solved. This Spinify word-of-mouth credibility is earned the hard way — there’s no shortcut or substitution for good, old-fashioned hard work.” Ashley Allen, CEO & Founder, ITequality How it Starts: Finding Success in the Ecosystem as a Startup 666